Coloramic Process logo
Coloramic Process, Inc.
2883 Industrial Park Dr.
Austinburg, OH 44010
Tel 440-275-1199
Fax 440-275-1188

“We have used several companies to produce our color charts since we started our business. That was until we gave the guys at Coloramic a call. The staff at Coloramic understands our design needs and they are never short of creative solutions to any situation. The staff is courteous, friendly and very knowledgeable. We are proud to say Coloramic has been our choice for the past ten years and will be for years to come.”

— Chris Ashley, Echols Metals

Marketing Your Product With Color

The Selling Power of Color

Accurate, Creative Color Representation Makes a Difference

Without confidence in the accuracy of your product’s color …

  • Would a woman buy your makeup?
  • Would a homeowner buy your siding?
  • Would a painter buy your paint?
  • Would an architect specify your building panels?

In each of these cases, the sale depends on the effective presentation of color to the customer. That’s why a great color card makes for great marketing. Whether your industry is architecture, construction materials, cosmetics or something else, if the color of your product is important to your customers’ purchase decisions, then accurate color portrayal enhances any piece — from color charts, brochures, POP labels/inserts, color wheels, fan decks and more.

Today, we’ve all become more sophisticated shoppers, and we want to be confident about what exactly we’re getting when we buy. How much repeat business is lost at the cosmetics counter when the lipstick or nail polish “didn’t look like that in the store”? How much paint is returned because it “is the wrong color”? It’s worth noting that in both cases the customer’s dissatisfaction is based only on the color, and this overshadows any benefits of what may really be a great product.

Our color cards are valuable marketing tools — duplicating the color, texture, and gloss level of your color standards in any lighting conditions. If color is an important feature of what you sell, Coloramic can produce effective color marketing tools that help your customers make an informed buying decision and ensure satisfaction after the sale.

Markets Bar Graph

Color plays an important role in selling many products. Some of the markets using Coloramic color cards to enhance their sales include:

  • Metal building manufacturers
  • Powder coatings
  • Paints
  • Cosmetics
  • Vinyl /Aluminum Siding
  • Window and Door Manufacturers
  • Locker / Cabinet Manufacturers (Lab cabinets)
  • Caulking and Sealant Manufacturers